SPLASH 2014
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News: The submission deadline has been extended to August 1th, 2014.

The 3 questions every enterprise mobile application developer should ask,
Dr. Daniel M. Yellin

Abstract: (1) Do users love it? (2) What about the CMO? (3) Is it "smart"?
Today, mobile application development is at the heart of most enterprise development strategies. Mobile apps provide a new opportunity for enterprises to connect to their customers, to open up the value locked up inside the enterprise and make new services available to their end-users. This requires (1) unprecedented focus on the end-user experience, and on rapid recognition and response to any problems, across all device types and OS versions. These applications have the attention not only the CIO but (2) also of the CMO (Chief Marketing Officer). They require not only the ability to perform self-service tasks like those done on the web, but also the ability to understand the end-user "context", such as their current activity and location, and provide unique services to the customer based upon this context. This requires connectivity to a variety of enterprise and 3rd party APIs, and the ability to mash together data and services in unique and interesting ways. Finally, as mobile devices become an intrinsic part of the way we interact with others, those applications that (3) are the most "intelligent", helping end-users accomplish their goals, will be the apps that gain the greatest following and loyalty. In this talk we will discuss these trends and the opportunities and challenges in building enterprise applications.

Bio: Dr. Daniel M. Yellin is the Vice President, IBM Mobile Platform Development, and an IBM Distinguished Engineer. He is responsible for the WW development of IBM's Worklight platform and mobile cloud APIs. These offerings are helping customers transform their enterprises, to reach new customers and engage them in novel ways, and to streamline internal business processes.

Previously he was Director of Software Technology at the IBM T. J. Watson Research Center. Dr. Yellin joined IBM in 1987 after completing a doctorate in computer science at Columbia University. He has authored over 30 journal and conference papers as well as two computer science books and has held numerous positions in professional associations. He is a senior member of ACM and IEEE, has served on multiple programming committees of conferences sponsored by these organizations. In 2012 he was a member of the IBM Academy of Technology Leadership Team.

TBD,
Prof. Bernd Brügge, Ph.D

Abstract: TBD

Bio: Bernd Bruegge is university professor of computer science with a chair for Applied Software Engineering at the Technische Universität München and adjunct professor at Carnegie Mellon University. His research interests include software architectures for dynamic systems, agile software development processes, and software engineering education. He received a PhD in computer science from Carnegie Mellon University.